Where to find lean ux for startups?

Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, youll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something theyll truly love, and reduce the time it takes to get your product to market.

No prior experience in UX or design is necessary to get started. If youre an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product.

• Determine whether people will buy your product before you build it
• Listen to your customers throughout the products lifecycle
• Understand why you should design a test before you design a product
• Get nine tools that are critical to designing your product
• Discern the difference between necessary features and nice-to-haves
• Learn how a Minimum Viable Product affects your UX decisions
• Use A/B testing in conjunction with good UX practices
• Speed up your product development process without sacrificing quality

Lean UX has become the preferred approach to interaction design, tailor-made for todays agile teams. In the second edition of this award winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of your Agile product team, and gather feedback early and often. Youll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this changefor the better.

• Frame a vision of the problem youre solving and focus your team on the right outcomes
• Bring the designers toolkit to the rest of your product team
• Share your insights with your team much earlier in the process
• Create Minimum Viable Products to determine which ideas are valid
• Incorporate the voice of the customer throughout the project cycle
• Make your team more productive: combine Lean UX with Agiles Scrum framework
• Understand the organizational shifts necessary to integrate Lean UX