Where to find marketing interview?
When you looking for marketing interview, you must consider not only the quality but also price and customer reviews. But among hundreds of product with different price range, choosing suitable marketing interview is not an easy task. In this post, we show you how to find the right marketing interview along with our top-rated reviews. Please check out our suggestions to find the best marketing interview for you.
Best marketing interview
1. The Marketing Interview: 50 Answers to the Toughest Questions
Description
In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:
- Answers to marketing interview questions
- Frameworks on how to tackle marketing case questions
- Biggest mistakes marketing candidates make at the interview
- Understand what interviewers are looking for, why theyre looking for it, and how to deliver it
This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services:
- CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company
- Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest
- Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered,
- And more
Questions and answers covered in the book include:
- What promotional strategies would you use for a Honey Nut Cheerios campaign?
- Develop a social good campaign for Teavana.
- Should Hidden Valley increase the price of its ranch dressing?
- Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
- Tell me about a terrible product that's marketed well.
- And more...
This new second edition includes chapters on digital marketing including:
- A/B Testing
- Landing Page Testing
- Lead Scoring
- And more...
2. Rise Above the Noise: How to Stand Out at the Marketing Interview
Description
LAND THAT MARKETING JOB...TODAY- Sample answers to most important marketing interview questions
- Frameworks on how to tackle marketing case questions including pricing, marketing plans, positioning statements,advertising critiques and private label competition
- Biggest mistakes marketing candidates make at the interview and how to avoid them
- Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you
- What promotional strategies would you use for a Honey Nut Cheerios campaign?
- Develop a social good campaign for Teavana.
- Should Hidden Valley increase the price of its ranch dressing?
- Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
- Tell me about a terrible product that's marketed well.
3. The Product Manager Interview: 164 Actual Questions and Answers
Description
NOTE: This is the NEWER3rd edition for the book formerly titledPM Interview Questions.
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164 Actual PM Interview Questions
Fromthe creator of the CIRCLES Method, The Product Manager Interviewis a resource you dont want to miss. The world's expert in product management interviews, Lewis C. Lin, gives readers 164 practice questions to gain product management (PM) proficiency and master the PM interview including:
- Amazon
- Uber
- Dropbox
- Microsoft
Fully SolvedSolutions
The book contains fully solved solutions so readers can learn, improve and do their best at the PM interview. Here are questions and sample answers you'll find in the book:
Product Design
- How would you design an ATM for elderly people?
- Should Google build a Comcast-like TV cable service?
- Instagram currently supports 3 to 15 second videos. We're considering supporting videos of unlimited length. How would you modify the UX to accommodate this?
Pricing
- How would you go about pricing UberX or any other new Uber product?
- Let's say Google created a teleporting device: which market segments would you go after? How would you price it?
Metrics
- Imagine you are the Amazon Web Services (AWS)PM in Sydney. What are the top three metrics youd look at?
- Facebook users have declined 20 percent week over week. Diagnose the problem. How would you fix the issue?
Ideal Complement to Decode and Conquer
Many of you have read the PM interview frameworks revealed inDecode and Conquer, including the CIRCLES, AARM and DIGS Methods.
The Product Manager Interviewis the perfect complement to Decode and Conquer. With over 160practice questions, you'll seewhat the best PM interview responses look and feel like.
Brand New Third Edition
Many of the sample answers have been re-written from scratch. The sample answers are now stronger and easier to follow. In total, thousands of changes have made in this brand new third edition of the book.
Preferred by the World's Top Universities
Here's what students and staff have to say about the Lewis C. Lin:
DUKE UNIVERSITY
I was so touched by your presentation this morning. It was really helpful.
UNIVERSITY OF MICHIGAN
I can say your class is the best that I have ever attended. I will definitely use knowledge I learned today for future interviews.
COLUMBIA UNIVERSITY
Id like to let you know that your workshop today is super awesome! Its the best workshop I have been to since I came to Columbia Business School. Thank you very much for the tips, frameworks, and the very clear and well-structured instruction!
UNIVERSITY OF TEXAS AT AUSTIN
I wanted to reiterate how much I enjoyed your workshops today. Thank you so much for taking time out and teaching us about these much-needed principles and frameworks. I actually plan to print out a few slides and paste them on my walls!
CARNEGIE MELLON UNIVERSITY
I'm a very big admirer of your work. We, at Tepper, follow your books like the Bible. As a former associate product manager, I was able to connect your concepts back to my work experience back and Pragmatic Marketing training. I'm really looking forward to apply your teachings.
4. Cracking the PM Interview: How to Land a Product Manager Job in Technology
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Cracking the PM Interview How to Land a Product Manager Job in TechnologyDescription
How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more.Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch").
The Product Manager Role
What is a PM?
Functions of a PM
Top Myths about Product Management
Project Managers and Program Managers
Companies
How the PM Role Varies
Microsoft
Apple
Amazon
Yahoo
Startups
Getting the Right Experience
New Grads
Making the Most of Career Fairs
Do you need an MBA?
Why Technical Experience Matters
Transitioning from Engineer to Product Manager
Transitioning from Designer to Product Manager
Transitioning from Other Roles
What Makes a Good Side Project?
Career Advancement
Tips and Tricks for Career Advancement
Q & A: Fernando Delgado, Sr. Director, Product Management at Yahoo
Q & A: Ashley Carroll, Senior Director of Product Management, DocuSign
Q & A: Brandon Bray, Principal Group Program Manager, Microsoft
Q & A: Thomas Arend, International Product Lead, Airbnb
Q & A: Johanna Wright, VP at Google
Q & A: Lisa Kostova Ogata, VP of Product at Bright.com
Behind the Interview Scenes
Microsoft
Apple
Amazon
Yahoo
Dropbox
Resumes
The 15Second Rule
The Rules
Attributes of a Good PM Resume
What to Include
Real Resumes: Before & After
Elements of a Good PM Cover Letter
The Cover Letter Template
A Great Cover Letter
Company Research
The Product
The Strategy
The Culture
The Role
The Questions
Define Yourself
"Tell Me About Yourself" (The Pitch)
"Why do you want to work here?"
"Why should we hire you?"
"Why are you leaving your current job?"
"What do you like to do in your spare time?"
"Where do you see yourself in five years?"
"What are your strengths and weaknesses?"
Sample Strengths and Weaknesses
Behavioral Questions
Why These Questions Are Asked
Preparation
Follow-Up Questions
Types of Behavioral Questions
Estimation Questions
Approach
Numbers Cheat Sheet
Tips and Tricks
Example Interview
Sample Questions
Product Questions
About the Product Question
Type 1: Designing a Product
Type 2: Improving a Product
Type 3: Favorite Product
Preparation
Tips and Tricks
Sample Questions
Case Questions
The Case Question: Consultants vs. PMs
What Interviewers Look For
Useful Frameworks
Product Metrics
Interview Questions
Coding Questions
Who Needs To Code
What You Need To Know
How You Are Evaluated
How To Approach
Developing an Algorithm
Additional Questions & Solutions
Appendix
Top 1% PMs vs. Top 10% PMs
Be a Great Product Leader
The Inputs to a Great Product Roadmap
How to Hire a Product Manager
5. Decode and Conquer: Answers to Product Management Interviews
Description
FEATURING THE WORLD-FAMOUS CIRCLES METHOD. ENDORSED BY GOOGLE RECRUITERS. PRAISED BY BUSINESS INSIDER.Seeking a product management position? Get Decode and Conquer , the world's first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider's perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals:
- Frameworks for tackling product design and metrics questions, including the famous CIRCLES Method, AARM Method, and DIGS Method
- Biggest mistakes PM candidates make at the interview and how to avoid them
- Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you
- Sample answers for the most important PM interview questions
- Design a new iPad app for Google Spreadsheet.
- Brainstorm as many algorithms as possible for recommending Twitter followers.
- You're the CEO of the Yellow Cab taxi service. How do you respond to Uber?
- You're part of the Google Search web spam team. How would you detect duplicate websites?
- The billboard industry is under monetized. How can Google create a new product or offering to address this?
6. Swipe to Unlock: The Primer on Technology and Business Strategy
Description
Authored by Product Managers at Google, Microsoft, and Facebook,Swipe to Unlockis a comprehensive guide on the core concepts of technology and business strategy.It is a must-read for anyone pursuing product management, design, marketing, consulting or business strategy/development roles in the tech industry.This#1 Amazon Business Bestsellerwon a medal from the North American Book Awardsand has been featured inForbesandBusiness Insider. It was touted as"our generation's Rosetta Stone for enabling non-engineers to peer into the technology changing everyday life"by Jeremy Schifeling.
How does Spotify determine what songs to recommend to you?
By answering real-world questions like this,Swipe to Unlockgives you a peek under the hood of the technology you use every day, decodes tech's biggest buzzwords, and shows you how technology is changing the society we live in for better or for worse. Unlock the answers you need to ace your tech interviews and become a better-educated digital citizen.
7. HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
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HARVARD BUSINESSDescription
Sales isnt about pushing products or being efficient; its about building the right systems to manage and empower your salespeople.
If you read nothing else on sales, read these 10 articles. Weve combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to:
- Understand your customers buying center
- Integrate your sales and marketing operations
- Assess your business cycle and its impact on your sales force
- Transition away from solution sales
- Leverage the power of micromarkets
- Introduce tiebreaker selling and consensus selling
- Motivate your sales force properly
This collection of articles includes Major Sales: Who Really Does the Buying, by Thomas V. Bonoma; Ending the War Between Sales and Marketing, by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; Match Your Sales Force Structure to Your Business Life Cycle, by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; The End of Solution Sales, by Brent Adamson, Matthew Dixon, and Nicholas Toman; Selling into Micromarkets, by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; Dismantling the Sales Machine, by Brent Adamson, Matthew Dixon, and Nicholas Toman; Tiebreaker Selling, by James C. Anderson, James A. Narus, and Marc Wouters; Making the Consensus Sale, by Karl Schmidt, Brent Adamson, and Anna Bird; The Right Way to Use Compensation, by Mark Roberge; How to Really Motivate Salespeople, by Doug J. Chung; and Getting Beyond Show Me the Money, an interview with Andris Zoltners by Daniel McGinn.
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