Top 9 best deirdre breakenridge
Finding the best deirdre breakenridge suitable for your needs isnt easy. With hundreds of choices can distract you. Knowing whats bad and whats good can be something of a minefield. In this article, weve done the hard work for you.
Best deirdre breakenridge
1. Answers for Modern Communicators
Description
This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication.
The author breaks down the eight most critical areas for professionals seeking to develop their communication skills, opening with essentials that will prove useful in any setting. She then details the ways in which organizations can adapt to changes in technology and consumer behavior to improve relationships, social media presence, and brand recognition. The easy to follow questionanswer format walks readers through the most pressing, confusing, and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships and storytelling, the book also includes material on digital and social media channels as well as a chapter on giving back as a mentor. "Experts Weigh In" boxes feature advice from other top professionals, exposing the reader to multiple perspectives from the field.
Grounded in decades of experience, Answers for Modern Communicators will benefit all students getting ready to enter the workforce as well as professionals looking to enhance their communication skills.
2. Social Media and Public Relations: Eight New Practices for the PR Professional
Description
In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with todays more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships marry communications with technology more effectively, and become your organizations go-to resource on social technology decisions reflect social media realities throughout your policies and governance generate greater internal collaboration, eliminating silos once and for all listen to consumers conversations, and apply what youre learning build communications crisis plans you can implement at a moments notice develop profound new insights into how consumers construct and perceive their brand relationships.,. practice reputation management on steroids take the lead on identifying and applying metrics and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.3. Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
Description
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
4. PR 2.0: New Media, New Tools, New Audiences
Description
Praise for PR 2.0
An easy read filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The Interviews with the Experts sections were especially useful in helping to highlight how companies have benefited from PR2.0.
Maura Mahoney, Senior Director, RCN Metro Optical Networks
P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isnt a book filled with simple tips and tricks--its an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.
Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions
Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend.
Fraser P. Seitel, author of The Practice of Public Relations and coauthor of IdeaWise
The New Future of Public Relations!
In todays Web 2.0 world, traditional methods of communication wont reach your audiences, much less convince them. Heres the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work.
Youll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of todays Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive.
Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with todays leading PR 2.0 practitioners.
PR 1.0 vs. PR 2.0
Identify the needs of companies and clients, and how to integrate them for greatest effectiveness
Reaching todays crucial wired media
Powerful new strategies for pitching and media distribution
Best uses of traditional PR tactics
Better ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts
PR 2.0: Making the most of the newest tools
Interactive online newsrooms, visual media, blogs, RSS, podcasts, and beyond
Social media: Your new 24/7 focus panel
Powerful new ways to capture emerging customer desires and needs
5. The New PR Toolkit: Strategies for Successful Media Relations
Description
The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.
6. How to Generate Effective Press Releases for Social Networks
Description
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis and Deirdre Breakenridge, available in print and digital formats.
Social media releases: what they are, what they aren't, and how to make the most of them. PR's latest "new shiny object" is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski's call for the death of press releases, it represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one improved, easy-to-digest tool.
7. PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results
Description
This Element is an excerpt from PR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge, available in print and digital formats.
Use advanced "PR 2.0" social media techniques in ways that build on the "PR 1.0" techniques that still work. PR 2.0 is the new wave of public relations that uses social media elements, such as blogging, viral marketing, social networking, and search engine optimization, to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what's worked in the past so you can incorporate those practices as you propel forward.
8. Active Storytelling: Using Video New Releases for PR Professionals
Description
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.
Powerful new "VNR 2.0" techniques that cut through clutter and deliver your message the way your audience wants to experience it! Social media is ushering in an emerging era of multimedia storytelling. Dubbed the "Video News Release (VNR) redux", or "VNR 2.0", PR professionals can now tell stories through video much easier than ever. Ready or not, it's time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.
9. Social Networking for Promoting YOU as a Brand
Description
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis and Deirdre Breakenridge, available in print and digital formats.
You're the brand. Learn how to use social media to promote your brand more effectively than ever before. Thinking of social networks as personal playgrounds will come back to haunt you and your clients. As a marketer, your collective "brand" can also impact the brands you might represent. The one thing that connects everything is you. You're on the frontlines for everything related to you-and everything you represent, now and in the future.
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