Top 8 recommendation marketing intelligence 2019
When you looking for marketing intelligence, you must consider not only the quality but also price and customer reviews. But among hundreds of product with different price range, choosing suitable marketing intelligence is not an easy task. In this post, we show you how to find the right marketing intelligence along with our top-rated reviews. Please check out our suggestions to find the best marketing intelligence for you.
Best marketing intelligence
1. Emotional Intelligence 2.0
Feature
Emotional intelligence testSelf awareness
strategies to increase emotional intelligence
self management
social awareness
Description
By now, emotional intelligence (EQ) needs little introductionits no secret that EQ is critical to your success. But knowing what EQ is and knowing how to use it to improve your life are two very different things.
Emotional Intelligence 2.0 delivers a step-by-step program for increasing your EQ via four, core EQ skills that enable you to achieve your fullest potential:
1) Self-Awareness
2) Self-Management
3) Social Awareness
4) Relationship Management
Emotional Intelligence 2.0 is a book with a single purposeincreasing your EQ. Heres what people are saying about it:
Emotional Intelligence 2.0 succinctly explains how to deal with emotions creatively and employ our intelligence in a beneficial way.
The Dalai Lama
A fast read with compelling anecdotes and good context in which to understand and improve.
Newsweek
"Gives abundant, practical findings and insights with emphasis on how to develop EQ. Research shows convincingly that EQ is more important than IQ."
--Stephen R. Covey, author, The 7 Habits of Highly Effective People
"This book can drastically change the way you think about success...read it twice."
--Patrick Lencioni, author, The Five Dysfunctions of a Team
2. Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series)
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WILEYDescription
A straightforward, non-technical guide to the next major marketing toolArtificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientistbut it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithmswhere does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:
- Speak intelligently about Artificial Intelligence and its advantages in marketing
- Understand how marketers without a Data Science degree can make use of machine learning technology
- Collaborate with data scientists as a subject matter expert to help develop focused-use applications
- Help your company gain a competitive advantage by leveraging leading-edge technology in marketing
Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategiesand companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
3. Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques
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Kogan PageDescription
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources include bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.4. Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Description
Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.
"A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing."
Ali Bouhouch, CTO, Sephora Americas
"Introduction to Algorithmic Marketing isn't just about machine learning and economic modeling. It's ultimately a framework for running business and marketing operations in the AI economy."
Kyle McKiou, Sr. Director of Data Science, The Marketing Store
"It is a must-read for both data scientists and marketing officers even better if they read it together."
Andrey Sebrant, Director of Strategic Marketing, Yandex
Table of Contents
Chapter 1 - Introduction
- The Subject of Algorithmic Marketing
- The Definition of Algorithmic Marketing
- Historical Backgrounds and Context
- Programmatic Services
- Who Should Read This Book?
- Summary
Chapter 2 - Review of Predictive Modeling
- Descriptive, Predictive, and Prescriptive Analytics
- Economic Optimization
- Machine Learning
- Supervised Learning
- Representation Learning
- More Specialized Models
- Summary
Chapter 3 - Promotions and Advertisements
- Environment
- Business Objectives
- Targeting Pipeline
- Response Modeling and Measurement
- Building Blocks: Targeting and LTV Models
- Designing and Running Campaigns
- Resource Allocation
- Online Advertisements
- Measuring the Effectiveness
- Architecture of Targeting Systems
- Summary
Chapter 4 - Search
- Environment
- Business Objectives
- Building Blocks: Matching and Ranking
- Mixing Relevance Signals
- Semantic Analysis
- Search Methods for Merchandising
- Relevance Tuning
- Architecture of Merchandising Search Services
- Summary
Chapter 5 - Recommendations
- Environment
- Business Objectives
- Quality Evaluation
- Overview of Recommendation Methods
- Content-based Filtering
- Introduction to Collaborative Filtering
- Neighborhood-based Collaborative Filtering
- Model-based Collaborative Filtering
- Hybrid Methods
- Contextual Recommendations
- Non-Personalized Recommendations
- Multiple Objective Optimization
- Architecture of Recommender Systems
- Summary
Chapter 6 - Pricing and Assortment
- Environment
- The Impact of Pricing
- Price and Value
- Price and Demand
- Basic Price Structures
- Demand Prediction
- Price Optimization
- Resource Allocation
- Assortment Optimization
- Architecture of Price Management Systems
- Summary
5. Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
Description
Make personalized marketing a reality with this practical guideto predictive analyticsPredictive Marketing is a predictive analytics primer fororganizations large and small, offering practical tips andactionable strategies for implementing more personalized marketingimmediately. The marketing paradigm is changing, and this bookprovides a blueprint for navigating the transition from creative-to data-driven marketing, from one-size-fits-all to one-on-one, andfrom marketing campaigns to real-time customer experiences. You'lllearn how to use machine-learning technologies to improve customeracquisition and customer growth, and how to identify and re-engageat-risk or lapsed customers by implementing an easy, automatedapproach to predictive analytics. Much more than just theory andtestament to the power of personalized marketing, this book focuseson action, helping you understand and actually begin using thisrevolutionary approach to the customer experience.
Predictive analytics can finally make personalized marketing areality. For the first time, predictive marketing is accessible toall marketers, not just those at large corporations infact, many smaller organizations are leapfrogging their largercounterparts with innovative programs. This book shows you how tobring predictive analytics to your organization, with actionableguidance that get you started today.
- Implement predictive marketing at any size organization
- Deliver a more personalized marketing experience
- Automate predictive analytics with machine learningtechnology
- Base marketing decisions on concrete data rather than unprovenideas
Marketers have long been talking about delivering personalizedexperiences across channels. All marketers want to deliverhappiness, but most still employ a one-size-fits-all approach.Predictive Marketing provides the information and insightyou need to lift your organization out of the campaign rut and intothe rarefied atmosphere of a truly personalized customerexperience.
6. Emotional Intelligence for Sales Success: Connect with Customers and Get Results
Description
Even skilled salespeople buckle in tough selling situations-getting defensive with prospects who challenge them on price or too quickly caving to discount pressure. Those are examples of the fight-or-flight response-something salespeople learn to avoid when they build their emotional intelligence. Studies have shown that emotional intelligence (EI) is a strong indicator of success. In Emotional Intelligence for Sales Success, sales trainer and expert Colleen Stanley shows how closely EI is tied to sales performance and how salespeople can sharpen their skills to maximize results. Readers will discover: * How to increase impulse control for better questioning and listening * The EI skills related to likability and trust * How empathy leads to bigger sales conversations and more effective solutions * How emotional intelligence can improve prospecting efforts * The EI skills shared by top sales producers * And much more Emotional intelligence plays a vital role at every stage of the sales process, from business development to closing the deal. When customers can get product information and price comparisons online, the true differentiator is the ability to deftly solve problems and build relationships-EI territory!7. Business Secrets To Beat Your Business Competitors!: Find Out How Business Intelligence And Online Marketing Tools Can Get You More Traffic And More ... Any Money On Online Advertising Costs
Description
Competitive intelligence or business intelligence or (the less ruthless sounding term) marketing research is a necessary part of any successful business. Its not about being nosy or deceptive, although it calls for a little amount of spying. It is actually more about winning out potential buyers from your competition. We can refer to the entire method as business secrets or intelligent business strategies or tricks of the trade, but no matter, its all part of the business game. Whether you lose out or win out over the competition depends on how good you are at playing the game. This book will be a very good guide for the new online marketer. It will help you understand what competitive intelligence is all about along with these other in-depth details: a. Why you need to stay on top of competition b. The ethics and legality supporting competitive intelligence c. Preparing several plans of action d. Understanding the CI process e. Outlining your competitive strategies Plus other very helpful and useful tips to stay competitive in the online marketplace.8. Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
Description
Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals. Each chapter includes illustrations and charts, hints and tips, pointers on the tools and techniques, definitions, and case studies/examples.
Consultant and researcher Steven Struhlpresents the process of text analysis in ways that will helpmarketers clarify and organize the confusing array of methods, frame the right questions, and apply the results successfully to find meaning in any unstructured data and develop effective new marketing strategies.
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