Best blockchain marketing for 2019
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Best blockchain marketing
1. Revealing the Invisible: Confronting Passive Racism in Teacher Education (Teaching/Learning Social Justice)
Description
This book examines and confronts the passive and often unconscious racism of white teacher education students, offering a critical tool in the effort to make education more equitable. Sherry Marx provides a consciousness-raising account of how white teachers must come to recognize their own positions of privilege and work actively to create anti-racist teaching techniques and learning environments for children of color and children learning English as a second language.2. Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century
Description
Revealing the Invisible provides a front-row seat to the mind-blowing future, where businesses of the 21st century can read consumers minds and make informed decisions based on their behaviors and tendencies.The world is at the precipice of a disruptive new era in which the ability to track every behavior will predict our individual and collective futures. Using artificial intelligence to analyze trillions of once-invisible data (behaviors) across vast digital ecosystems, companies and governments now have unimagined insight into our every behavior.
Although making private behaviors visible may conjure a sense of 1984, the reality is that a new kind of value will emerge that has the power to radically alter the way we view some of the most basic tenets of business. Concepts such as brand loyalty will be turned on their heads as companies now have to find ways to prove their loyalty to each individual consumer.
In addition, the emergence of hyper-personalization and outcome-driven products may begin to solve some of the most pressing and protracted problems of our time.
And its not just human beings whose behaviors are being captured and analyzed. AI-powered autonomous vehicles, smart devices, and intelligent machines will all exhibit behaviors. In this very near future every person and digital device will have its own cyberselfa digital twin that knows more about us than we know about ourselves.
Farfetched? Only if you discount the enormous power of these new technologies, which will use the invisible patterns in all of our behaviors to develop an intimate understand of what drives, us, where we see value, and how we want to experience the world.
Revealing the Invisible shows businesses how to predict consumer behavior based on customers prior tendencies, allowing a company to make better decisions regarding growth, products, and implementation.
3. The Age of Cryptocurrency: How Bitcoin and the Blockchain Are Challenging the Global Economic Order
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Picador USADescription
Bitcoin became a buzzword overnight. A cyber-enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy anything from coffee to cars, yet few people seem to truly understand what it is. This raises the question: Why should anyone care about bitcoin?
In The Age of Cryptocurrency, Wall Street journalists Paul Vigna and Michael J. Casey deliver the definitive answer to this question. Cybermoney is poised to launch a revolution, one that could reinvent traditional financial and social structures while bringing the world's billions of "unbanked" individuals into a new global economy. Cryptocurrency holds the promise of a financial system without a middleman, one owned by the people who use it and one safeguarded from the devastation of a 2008-type crash.
But bitcoin, the most famous of the cybermonies, carries a reputation for instability, wild fluctuation, and illicit business; some fear it has the power to eliminate jobs and to upend the concept of a nation-state. It implies, above all, monumental and wide-reaching changefor better and for worse. But it is here to stay, and you ignore it at your peril.
Vigna and Casey demystify cryptocurrencyits origins, its function, and what you need to know to navigate a cyber-economy. The digital currency world will look very different from the paper currency world; The Age of Cryptocurrency will teach you how to be ready.
4. Blockchain Loyalty: Disrupting Loyalty and Reinventing Marketing Using Cryptocurrencies.
Description
A blockchain loyalty program rewards members with a cryptocurrency (or cryptotoken) instead of traditional points and miles when they spend. The cryptocurrency is actively traded on a digital exchange and the value fluctuates based on speculative investor behaviour and the market forces of supply and demand. Members become fascinated with the idea of earning a currency which is 'alive'.
Blockchain Loyalty provides deep insight into how this new type of program design is disrupting loyalty and reinventing marketing around the world, and features:
- the basics of blockchain and cryptocurrencies
- the history of loyalty currencies
- a world-first blockchain loyalty research project
- interviews with blockchain loyalty companies
- the essentials of running an Initial Coin Offering
- business models including tax and legal considerations
- blockchain marketing basics
- an overview of the required technology
PHILIP SHELPER has over 12 years' experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running his own loyalty management consultancy, Loyalty & Reward Co. He also manages www.blockchainloyalty.io, a global blockchain loyalty resource centre.
5. The Truth Machine: The Blockchain and the Future of Everything
Description
"Views differ on bitcoin, but few doubt the transformative potential of Blockchain technology. The Truth Machine is the best book so far on what has happened and what may come along. It demands the attention of anyone concerned with our economic future." Lawrence H. Summers, Charles W. Eliot University Professor and President Emeritus at Harvard, Former Treasury Secretary
From Michael J. Casey and Paul Vigna, the authors of The Age of Cryptocurrency, comes the definitive work on the Internets Next Big Thing: The Blockchain.
Big banks have grown bigger and more entrenched. Privacy exists only until the next hack. Credit card fraud is a fact of life. Many of the legacy systems once designed to make our lives easier and our economy more efficient are no longer up to the task. Yet there is a way past all thisa new kind of operating system with the potential to revolutionize vast swaths of our economy: the blockchain.
In The Truth Machine, Michael J. Casey and Paul Vigna demystify the blockchain and explain why it can restore personal control over our data, assets, and identities; grant billions of excluded people access to the global economy; and shift the balance of power to revive societys faith in itself. They reveal the disruption it promises for industries including finance, tech, legal, and shipping.
Casey and Vigna expose the challenge of replacing trusted (and not-so-trusted) institutions on which weve relied for centuries with a radical model that bypasses them. The Truth Machine reveals the empowerment possible when self-interested middlemen give way to the transparency of the blockchain, while highlighting the job losses, assertion of special interests, and threat to social cohesion that will accompany this shift. With the same balanced perspective they brought to The Age of Cryptocurrency, Casey and Vigna show why we all must care about the path that blockchain technology takesmoving humanity forward, not backward.
6. Revealing The Invisible: Art Of Stansfield/ Hooykaas
Description
For 32 years Elsa Stansfield and Madelon Hooykaas collaborated on media art projects that utilised experimental technology and the latest discoveries in audiovisual thinking. Their videos, sculptures and installations contemplate time and space, often by focusing on such natural phenomena as seasonal cycles, magnetic fields and electricity, or by filming natural elements like wind, rain and tides. With 11 essays by international art historians, writers and philosophers, highlighting some 150 of the duo's works, 'Revealing the Invisible' is both a timely celebration of the artists' oeuvre and an art-historical voyage of discovery in its own right.7. Bitcoin, Ethereum, and Blockchain: Surprising Insights from 200+ Podcast Interviews of Industry Insiders
Description
Richard Jacobs discovered Bitcoin in 2013, by reading an article in the New York Times, but dismissed the idea as a curiosity (like many). Fast forward to October 2016, when he started a podcast called Future Tech Podcast the goal was and is to learn about round-the-corner new technologies, such as Artificial Intelligence, 3D printing, stem cells, regenerative medicine, Bitcoin and blockchain (of course), and more. Since October 2016, Richard has interviewed 400+ different companies and consultants, 200 of which are in the Bitcoin / Ethereum / blockchain space. Richard also attends a weekly local Austin, Texas Bitcoin meetup, sponsored by Factom. He is now a crypto-enthusiast, and small-time hodler. In February of 2017, Richard joined Bitcoin.com to help run their podcast: Bitcoin the internet of money. After interviewing 200 bitcoin / blockchain companies (and counting), Richards fascination with the industry had grown to a point where he had to get the information out of his head and into the hands of other crypto enthusiasts (like you, the reader). Richard is currently planning and hosting FutureTech Expo, to be held in Dallas, Texas, September 14, 15 & 16, 2018. For more info, visit www.TheFutureTechExpo.com or email [email protected] Richard has also partnered with several marketing veterans, and successful startup founders to build a team of 48 people behind his blockchain-focused business development consultancy firm, Blockchain Edge. Visit www.BlockchainEdge.net if you are a founder, employee, or member of a blockchain company for business development advice and consulting.8. Blockchain: Ultimate guide to understanding blockchain, bitcoin, cryptocurrencies, smart contracts and the future of money.
Description
"On the internet, nobody knows you're a dog." - Peter Steiner "On the blockchain, nobody knows you're a fridge" - Richard Gendal Brown Blockchain technology has been called the greatest innovation since the internet. Governments and companies are rushing to implement blockchain technology in a range of areas that could impact every person on the planet within a few years. Is blockchain technology one of the greatest technological revolutions in history or is it just hype? Will blockchain technology cause governments and banking systems to change the way they process information or will it be business as usual? In this book, we'll look at the answers to these questions along with addressing the different sides of the arguments, for and against, blockchain technology. Blockchain is not just bitcoin, blockchain technology is much bigger than bitcoin and it is predicted to change the world. Blockchain: Ultimate guide to understanding blockchain, bitcoin, cryptocurrencies, smart contracts and the future of money. In this book you will learn :- What is the blockchain?
- How blockchain works
- Difference between blockchain and bitcoin
- Benefits of using blockchain technology
- Disadvantages / dangers of using blockchain technology
- Blockchain and the finance industry
- Blockchain and other industries
- Ethereum and other cryptocurrencies
- Impact of blockchain technology
- The future of bitcoin and blockchain
- And more...
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